Day: January 6, 2018

How A/B Testing Got Us 100,000 Users In One Day

A/B Testing

In 2007, my company was in a precarious spot:

  • We’d scrapped our product for a full rebuild.
  • We were rebuilding our product as a Facebook app — a totally untested platform.
  • We were quickly running out of funds.

We needed our new dating service, AreYouInterested?, to find traction quickly, otherwise we’d be out of capital.

I’m going to go ahead and spoil the ending — It worked out. AreYouInterested? is now FirstMet, a dating community with over 30 million users.

However, back in 2007, we had no idea it would work. We were sure of just two things…

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Filed under: Blog Post

How To Get $100,000 In Free Press For Your Startup This Week

Get 100,000 Free Press This Week

In 2007, my company’s marketing efforts were, in a word, lackluster.

I ran a dating service called IAmFreeTonight.com (later known as AreYouInterested, and now, FirstMet), and in 2007, we’d launched the following marketing campaigns:

  • We dumped $50,000 into one Spring Break promotion involving helicopters, skywriting, and girls in bikinis. It netted us zero signups.
  • We tested viral features that failed.
  • We’d appeared in a few major media outlets — USA Today, Geraldo, etc. — which had driven some signups, but not nearly enough.

In short, we had nothing but a handful of good stories…

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Filed under: Blog Post