Only in the Alley Calendar

/NEW YORK, Dec. 15, 2011 /PRNewswire/ — Two of New York‘s leading technology companies, SNAP Interactive, Inc. and Hotlist, have partnered to introduce the “Only In The Alley” 2012 Calendar, featuring a diverse range of the hottest technology startups and established businesses headquartered in New York City. Described as “A Gift from Silicon Alley to Silicon Valley,” the calendar spotlights exciting early-stage startups like Classtivity and Hotlist, venture-backed companies like Birchbox and LearnVest and a fast-growing publicly traded company, SNAP Interactive (ticker: STVI), all discussing the unique opportunities and experiences that are only available to NYC’s entrepreneurs.

(Photo:  http://photos.prnewswire.com/prnh/20111215/SF23615)

The calendar is the brainchild of Clifford Lerner, President and CEO of SNAP Interactive, and Chris Mirabile, Co-Founder and CEO of Hotlist. The entrepreneurs hand-picked the twelve companies featured in Only In The Alley, believing they all represent shining examples of what NYC is capable of. The companies have made their marks on the technology scene in their respective industries and, as the calendar says, you can only find them in the alley. Only In The Alley also includes contributions from Mashable, the NYC-based independent news source dedicated to covering digital culture, social media and technology, Rachel Sterne, Chief Digital Officer of NYC, and a surprise introduction that features the Fire Department of New York (FDNY).

Companies presented in the calendar include:

• Birchbox
• Classtivity
• ConsumerBell
• Hotlist
• LearnVest
• Livestream
• Plum Benefits
• SNAP Interactive
• Thrillist
• Xtify
• Yipit
• ZocDoc

“The new generation of tech entrepreneurs are starting to build a better New York,” said SNAP’s CEO Clifford Lerner. Hotlist’s CEO Chris Mirabile added, “The diversity of ideas, founders’ backgrounds and stages of success are a reflection of the unmatched diversity and opportunity only available in New York, inspiring other entrepreneurs to join the city’s growing tech community.”

The calendar will be formally introduced at a special event on Friday, December 16th in Midtown, NYC, at which time the website will also go live. Those interested in attending can contact [email protected] for details.

Additionally, in appreciation of the FDNY’s participation in Only In The Alley, and all that it does to protect its citizens, including those who live and work in Silicon Alley, participating companies have made a donation to the FDNY Foundation and encourage readers to do the same at: http://www.fdnyfoundation.org/donate/.

For a digital version of the calendar, including photo outtakes shot by Stephanie Haller and upcoming NYC tech events, please visit www.OnlyInTheAlley.com.

About SNAP Interactive, Inc.

SNAP Interactive, Inc. develops, owns and operates online dating and social networking applications for social networking websites and mobile platforms. SNAP’s flagship brand, AreYouInterested.com®, is one of the largest social dating applications on the Internet with over 53 million installs, and offers a completely integrated Facebook, iPhone and Web application. For more information, please visit http://www.snap-interactive.com/, its blog at http://blog.snap-interactive.com/, on Facebook at facebook.com/SnapInteractiveInc and on Twitter at @SNAPInteractive.

Facebook® is a registered trademark of Facebook Inc. iPhone® is a registered trademark of Apple Inc. Are You Interested?® is a registered trademark of SNAP Interactive, Inc.

The references to websites in this press release are inactive textual references only and not hyperlinks. The content of these websites are not a part of this press release, and you should not consider the content of these websites in making an investment decision with respect to SNAP’s common stock.

About Hotlist

Got plans? Hotlist.com gives you a look at the future — putting people in the right place at the right time, without emails, phone calls, or texts.

Covering the social plans of more than 100 million people worldwide, Hotlist.com dynamically generates personalized “Hotlists” of future recommendations for events and venues based on each person’s Facebook friends, location, and interests. You can see anonymous pictures of the expected crowd, the venue’s upcoming events, and detailed statistics — including the number of people, male:female ratio, and nearby hot spots. It’s like looking in the window of a venue … without ever leaving home. Custom Hotlists from friends, brands, and celebrities can help you make your plans.

Hotlist’s robust web service and iPhone mobile application helps you find relevant social plans on the go or while traveling. Follow. Plan. Socialize at www.Hotlist.com.

Forward-Looking Statements

This press release contains “forward-looking statements” made under the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 that are based on current expectations, estimates, forecasts and assumptions and are subject to risks and uncertainties. Words such as “anticipate,” “assume,” “believe,” “estimate,” “expect,” “goal,” “intend,” “plan,” “project,” “seek,” “target,” “will” and variations of such words and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to certain risks, uncertainties and assumptions that may cause actual results to differ materially from those expressed by the forward-looking statements, including, but not limited to, schedule conflicts, reliance on third parties and circumstances that could disrupt the functioning of websites. In evaluating these statements, you should carefully consider these risks and uncertainties and those described under the headings “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Risk Factors” in SNAP’s Form 10-Ks, Form 10-Qs and other recent Securities and Exchange Commission filings.

All forward-looking statements speak only as of the date on which they are made. SNAP undertakes no obligation to update any forward-looking statement or statements to reflect events or circumstances after the date on which such statement was made.