There is one question that can make or break any marketing campaign, but you never hear it asked at meetings:
Does our product suck?
It’s a scary thing to say out loud. Leaders don’t want to appear to lack confidence in their product, and team members don’t want to piss anyone off.
But in my experience, asking that question can be the difference between a launching a product that is dead on arrival, and building a $150 million dollar company.
Why It’s So Hard To Ask Ourselves If Our Product Sucks…