As soon as I saw Tinder, I knew it was going to crush the competition. Unfortunately, I was included in that competition.
How did I know Tinder would succeed? Tinder found the Holy Grail — the one thing all online dating services (mine included) had been trying to find to no avail:
A way to stimulate word-of-mouth referrals.
Before Tinder, there was a serious stigma around online dating. You only told your friends you were dating online after you’d successfully met your match — and even then, it wasn’t information you went around broadcasting…