How To Get $100,000 In Free Press For Your Startup This Week

Get 100,000 Free Press This Week

In 2007, my company’s marketing efforts were, in a word, lackluster.

I ran a dating service called (later known as AreYouInterested, and now, FirstMet), and in 2007, we’d launched the following marketing campaigns:

  • We dumped $50,000 into one Spring Break promotion involving helicopters, skywriting, and girls in bikinis. It netted us zero signups.
  • We tested viral features that failed.
  • We’d appeared in a few major media outlets — USA Today, Geraldo, etc. — which had driven some signups, but not nearly enough.

In short, we had nothing but a handful of good stories…

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