10 PR Tips To Get Massive Free Press

Imagine waking up one day to see your startup as the lead story on CNBC?  Or on the cover of the Wall Street Journal?  My new book, Explosive Growth, details the incredible story of how my startup created the first online dating app and grew it to 100 million users.  Explosive Growth reveals the genius PR playbook we created and explains through extensive case-studies how we used these PR tactics to consistently land top tier media placements in publications such as: The Wall Street Journal, New York Times, Business Insider, Buzzfeed, ABC News, USA Today, Refinery29, Cosmopolitan, Vogue, and many others.

Top 10 PR Tips

    1. Newsjacking = Easy & Massive ROI:
      Have you identified trending news stories that you can inject your company into? Are you actively providing the writers with a new angle or fresh data? Each year we use newsjacking tactics around the first snowstorm to get massive press about how dating app activity surges.  You can get $100k of free press this week using newsjacking tactics.
    2. Anticipate Newsjacking Opportunities:
      Anticipate newsjacking opportunities by identifying upcoming concerts, festivals, sporting events, conferences, annual events, and trade shows. Do you have a list of at least three upcoming opportunities for newsjacking?
    3. Hack Your Way Into Top Blogs:
      Find a fun and positive way to include your targeted blogs or influencers into a data story. They just may connect with you on it! We published a study, “Which Blogs Are The Hottest Singles Reading.’  Refinery29 was #1 in our study, and they ran a story called, Refinery29 Readers Are The Most Dateable On The Internet, which generated 1,000’s of sign-ups for us.
    4. Trigger Emotion To Go Viral:
      Have you made a list of fun, taboo, or controversial topics in your industry? Get data to prove or disprove them. Then issue a press release highlighting the controversial data and you’ll have an explosive growth story.  Read about my Viral Marketing Playbook that consistently got us in top publications and made our stories go viral.
    5. Sell The Benefit, Not The Feature:
      When writing copy, sell the benefit, not the feature. Are you selling the benefit?
      When Steve Jobs introduced the original iPod. The feature was a five-gigabyte hard drive, but the benefit (and the slogan they used) was “one thousand songs in your pocket.”
    6. Top 10 Lists Are Fun, Easy, And Often Go Viral:
      Schedule a company brainstorming session to come up with fun, interesting, or controversial ideas for a top ten list about your industry or product.
    7. Make The Writers’ Job Easy:
      Speed is key and the big boys can’t keep up. Have you contacted key writers to tell them you will provide any data and survey information they need within a tight timeframe? We even built a simple interface for writers to view relevant data anytime they wanted for their articles in real-time.
    8. Have A Robust Media Page Online:
      Do you have all your media and product information easily accessible on one page online for the media to access anytime?You will get a lot more press if everything the media needs is easily accessible.  Explosive Growth discusses the 10 must-haves for a killer media page.
    9. Be Prepared With ‘Friendly’ Users:
      Do you have a few “friendly users” on standby, ready to speak positively about your product to the media? The media will frequently want to speak to them and whomever can provide them quickly will get the attention. Having friendly and knowledgable users on stand-by consistently landed us top placements in top publications such as the Wall Street Journal, USA Today, and New York Post.
    10. Socialize With Reporters: Have a catered meet-and-greet at your office with key reporters and bloggers. The most social employees should be there to mingle and show off what they’re working on.  Have you met personally with key reporters yet?

    Each of these PR tips are explained extensively in Explosive Growth, available on Amazon.

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