The ultimate playbook for startup founders to grow to one million users and more.
WHAT CAN EXPLOSIVE GROWTH DO FOR YOUR COMPANY?
Imagine what your life would be like if your business suddenly began signing up 100,000 new users daily without spending another penny. That's exactly what happened to Cliff Lerner’s start-up, and he shares all of the lessons he learned in Explosive Growth.
IGNITE EXPLOSIVE GROWTH BY CREATING A REMARKABLE PRODUCT
Ensure that your product is unique, exciting, and remarkable. Make your offering so exceptional that nothing compares to it, and customers naturally want to talk about it.
EXECUTE THE MEDIA HACKS THAT HELPED US ACQUIRE 100 MILLION USERS
Get your PR machine firing on all cylinders. Make sure that every launch gets the attention it deserves to succeed. Leverage the media to help grow your business.
IDENTIFY THE ONLY 3 METRICS THAT MATTER, EXPLORE, AND SO MUCH MORE
Your business is sitting on a goldmine. Gain insights into customer behavior that are actionable, predictive of future success, and relevant at any stage of your product life cycle.
"When a billionaire wants to work with you, never say no."
"A marginally better product is worthless. It needs to be at least ten times better."
"What is the one goal that, if achieved, would solve most other problems?"
"Once you’ve figured out how much startup capital you need, double it."
"Focus on building solutions to problems, rather than new products or features."
Who this book is for
The tactics that helped us accumulate 100 million users are all in the book. But what's more valuable are the lessons learned from hard times, and a real-time window into the decision making as things were exploding. The strategies in Explosive Growth, coupled with a glimpse into the thought processes behind key decisions in our journey, will help the following professionals better execute in their roles:
Learn the viral features and strategies we used to acquire 100,000 users per day -- without spending a penny on advertising -- and helped us grow to 100 million users. View my Viral Content Marketing Playbook.
Get our Top PR Tips, which consistently landed our stories in outlets like the New York Times, Wall Street Journal, Techcrunch, Business Insider, and more.
Create a thriving culture of passionate employees, and learn how to attract better talent and greater investments for your company. View my 10 Awesome Company Culture Hacks.
Get better at developing products that grow your customer base rapidly. Learn the metrics that will help your team take the company to the next level. View my Top Explosive Growth Tips For Startups
Get our lessons learned growing to 100 million users, along with a real-time window into the decision making that lead to our startup going public. View my Top 10 Entrepreneur Explosive Growth Tips.
Get more than 50 ideas on how to reach more customers, acquire them without spending money, and incentivizing them to invite their friends to use your product. View our Viral Content Marketing Playbook.
WATCH: How Our Startup’s Stock Jumped to $78 Million in A Week
Imagine what your life would be like if your business suddenly began signing up an astonishing 100,000 new users daily without spending another penny. What if investors started giving your business the attention it deserved?
What's in this book
Explosive Growth will help any entrepreneur better execute in their own business. The marketing strategies, PR hacks, and viral expertise that helped us accumulate 100 million users are all in here. But what's perhaps more valuable are the lessons learned from hard times and a real-time window into the decision making as things were exploding.
Chapter 1: My Epiphany at Lehman Brothers
Chapter 2: The Early Lessons Learned from IAmFreeTonight.com
Chapter 3: Does Our Product Suck?
Chapter 4: Bet The Company
Chapter 5: The Growth Rocket (100,000 New Users in One Day!)
Chapter 6: From Revenues of $3 Million to $19 Million in Two Years
Chapter 7: My $78 Million Week
Chapter 8: Successful on the Outside, Scrambling on the Inside
Chapter 9: Solving Problems and Sustaining Growth through Vision, Values, and Data
Chapter 10: Tinder Cracks the Code
Chapter 11: My Innovator's Dilemma
Chapter 12: Making "The Grade
Chapter 13: My Reboot
PRAISE FOR EXPLOSIVE GROWTH
"Powerful lessons for founders and CEOs in growth hacking, marketing, and innovation from one of the smartest founders I know."
Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read.
Finally a book that not only gives entrepreneurs a playbook on how to grow your business to millions of users using practical examples and case-studies, but also how to avoid costly mistakes. This book is a must read for any entrepreneur as the lessons taught here will drastically increase your startup’s chances of success.
Cliff has lived the rollercoaster of viral apps and startups. His first hand account is both insightful and entertaining at the same time. Amazing read!
A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company.
A great story and advice for founders on how to grow their business and user-base.
Invaluable lessons on product, marketing, and leadership - all told through entertaining stories.
Get My Top 10 Tips to Grow Your Startup to One Million Users
Enter your email to access the best material from Explosive Growth, which helped us grow to more than 100 million users.