Brilliantly crafted Explosive Growth: A Few Things I Learned While Growing to 100 Million Users and Losing $78 Million by Cliff Lerner, founder and CEO of SNAP Interactive, Inc., is essential reading for every entrepreneur and leader seeking innovative solutions for their industry.
Lerner’s insights and experiences are as though he mastered the art of archery while surfing.
Among his many feats, it was his vision to launch a dating app AreYouInterested that set the stage for his success. Lerner quickly raised $10 million dollars from just a few phone calls. With a talented team, a solution to a problem, data, and hustle, Lerner’s AYI app went viral and gained an unimaginable 100,000 new users in one day. He even made $78 million in one week.
Lerner strikes his target with the skill and mastery required of a tech entrepreneur all the while riding the waves of the stock market, the nature of business, and the unknown territory of successfully translating digital users into revenue.
Now, with Explosive Growth, distilling years of experience as a multimillion dollar entrepreneur, Lerner identifies the path for success that can be applied across many sectors, including business, bureaucracies, and even life.
First and foremost, Lerner makes it clear that there is not one formula, nor one idea, nor one strategic actions that ensures success. Each idea and each action elicits a unique rapid reaction that then requires a rapid response. Entrepreneurs, like Lerner, demonstrate the grace, adaptability, and fortitude of leadership within innovation.
Reinforcing Lerner’s point, his brother and co-founder of SNAP Interactive Inc., Darrel Lerner wrote:
“Success in business doesn’t come from an idea or a formula, it comes from execution. No path is identical, and each key moment presents a decision point that will impact and shape the future of the business.”