In 2007, my company was in a precarious spot:
- We’d scrapped our product for a full rebuild.
- We were rebuilding our product as a Facebook app — a totally untested platform.
- We were quickly running out of funds.
We needed our new dating service, AreYouInterested?, to find traction quickly, otherwise we’d be out of capital.
I’m going to go ahead and spoil the ending — It worked out. AreYouInterested? is now FirstMet, a dating community with over 30 million users.
However, back in 2007, we had no idea it would work. We were sure of just two things…