Every startup founder, even the most aggressively realistic, has a quiet pipedream in the back of their mind.
Everytime they hit launch on a new feature, everytime they publish an article, everytime a new piece of coverage is released—some part of their mind asks, “Is this the thing that is going to change everything?”
We can’t help ourselves. It’s part of startup lore. A business with moderate traction is struggling along, until one video goes viral, pouring in millions of new customers. A founder adds one feature to their product, and suddenly it’s a sensation.
The reality is, 99% of the time, the feature doesn’t change the world. The coverage doesn’t spark a movement. Your content only gets a few dozen shares.
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