Category: Blog Post

Your Product Isn’t Growing Because It Sucks

There is one question that can make or break any marketing campaign, but you never hear it asked at meetings:

Does our product suck?

It’s a scary thing to say out loud. Leaders don’t want to appear to lack confidence in their product, and team members don’t want to piss anyone off.

But in my experience, asking that question can be the difference between a launching a product that is dead on arrival, and building a $150 million dollar company.

Why It’s So Hard To Ask Ourselves If Our Product Sucks…

Continue Reading On Medium…

Filed under: Blog Post

The Worst Ideas I Had As A Founder (That Went Extremely Well)

Worst Ideas As A Founder That Worked

There is one truth that all founders — I don’t care if you’re a former CEO or a 22 year-old college dropout — must come to terms with:

Most of your ideas are bad.

This shouldn’t come as a surprise to anyone. Having bad ideas is just part of being human. Your “CEO & Founder” business cards don’t come with a brain implant that stops you from having dumb ideas in the shower (Look at that! Another terrible startup idea!).

The difference between a successful founder and a failed founder isn’t always the quality of their ideas. It is their willingness to put even their seemingly worst ideas to the test…

Continue Reading On Medium…

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A Few Words About Explosive Growth: Importance of Mentors And Thinking Big

Mentors

Every startup founder, even the most aggressively realistic, has a quiet pipedream in the back of their mind.

Everytime they hit launch on a new feature, everytime they publish an article, everytime a new piece of coverage is released—some part of their mind asks, “Is this the thing that is going to change everything?

We can’t help ourselves. It’s part of startup lore. A business with moderate traction is struggling along, until one video goes viral, pouring in millions of new customers. A founder adds one feature to their product, and suddenly it’s a sensation.

The reality is, 99% of the time, the feature doesn’t change the world. The coverage doesn’t spark a movement. Your content only gets a few dozen shares.

Continue Reading On The Huffington Post

 

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5 Genius Things Tinder Did To Achieve Explosive Growth

Tinder Explosive Growth

As soon as I saw Tinder, I knew it was going to crush the competition. Unfortunately, I was included in that competition.

How did I know Tinder would succeed? Tinder found the Holy Grail — the one thing all online dating services (mine included) had been trying to find to no avail:

A way to stimulate word-of-mouth referrals.

Before Tinder, there was a serious stigma around online dating. You only told your friends you were dating online after you’d successfully met your match — and even then, it wasn’t information you went around broadcasting…

Continue Reading On Medium…

 

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How A/B Testing Got Us 100,000 Users In One Day

A/B Testing

In 2007, my company was in a precarious spot:

  • We’d scrapped our product for a full rebuild.
  • We were rebuilding our product as a Facebook app — a totally untested platform.
  • We were quickly running out of funds.

We needed our new dating service, AreYouInterested?, to find traction quickly, otherwise we’d be out of capital.

I’m going to go ahead and spoil the ending — It worked out. AreYouInterested? is now FirstMet, a dating community with over 30 million users.

However, back in 2007, we had no idea it would work. We were sure of just two things…

Continue Reading On Medium…

Filed under: Blog Post